Picanto News: New Picanto To Launch 1st November

Kia UK confirmed the launch of the facelift Picanto to its dealer network today.

On the 1st of November Kia are planning a mass mailshot to existing Picanto owners called Picanto Ice, which introduces the new model to existing Picanto owners by demonstrating the ways in which it is a “hot” new number, playing on the oxymoron of it being named “Ice”.

The mailing acknowledges the things that Picanto owners love about their current model, namely its “reliability and roominess” but also promotes the new model as being highly desirable by describing the Ice’s many attributes: from exterior features such as its chic chrome grille, stylish bumpers and body coloured door mirrors to it’s extensive interior features: contemporary new stylish seat cloth, driver’s seat height adjust, inner door handles, remote central locking and newly integrated CD audio with MP3 player.

In addition the numerous safety features of the new model are described to demonstrate the fact that it is a small car but its size does not mean compromises have to be made. These features include ABS with EBD ISOFIX child seat anchors, height adjustable rear head restraints, security window etching and an engine immobiliser and alarm.

The call to action is to invite current Picanto owners to be amongst the first to experience the spicy new Ice model by contacting 0800 775 777 or by popping into their local/preferred dealership in order to arrange a test drive. Once the customer has taken a test drive of a Kia model they will be able to claim a free £10 M&S voucher.