As we posted earlier, Kia are continuing with their incentivised test drive campaign which proved successful in the latter part of 2006.

The scheme, which offered a £20 Marks & Spencer voucher if you took a test-drive in a new Kia Picanto or other Kia model, resulted in over 11,000 test drive voucher downloads in 2006 and to date, more than 4000 redeeemed test drive vouchers, indicating the number of test drives taken.

Although the campaign in the 1st quarter of 2007 will largely be the same, Kia are modifying the creative message and the media placement to make the offer more bespoke to new car buyers.

More information on this offer visit the Kia website