Picanto News: Picanto Drives New Kia Sales Records
Its nice to see Kia cars selling well and equally as nice to see the Picanto topping the sales charts yet again.
Despite reports that sales of new cars are down overall, Kia bucked the trend with an increase in sales of 4.5 percent for the same period 2005. Of the 18,552 vehicles sold in February, the Picanto took the lions share with 5,428 (46 per cent) units.
Aided by the diesel version of the Picanto in Europe, the range was boosted also by the arrival of new products like the B-segment Rio, which peformed strongly despite worldwide shortages of it's diesel derivative.
Back in the UK, dealers are still left without the prospect of seeing the new Turbo diesel Picanto anytime soon. But despite this, still reported strong Kia sales overall. In the meantime Kia are rather 'bizzarely' pushing the new Ltd edition Picanto Zapp with an aggressive marketing campaign. Available from 1 March, the exclusive Picanto Zapp! comes in at only £300 above the entry level S model but with a specification based on the higher priced GS model.
The downside to this is that when Kia said it's a limited edition, they really mean't it, with some dealers reporting that they will only be receiving one...period! Seems a pointless waste of corporate money promoting something you can't actually get your hands on. You'd think they'd realise by now that it just winds potential customers and its dealerships up.
Sigh...will they never learn!
Despite reports that sales of new cars are down overall, Kia bucked the trend with an increase in sales of 4.5 percent for the same period 2005. Of the 18,552 vehicles sold in February, the Picanto took the lions share with 5,428 (46 per cent) units.Aided by the diesel version of the Picanto in Europe, the range was boosted also by the arrival of new products like the B-segment Rio, which peformed strongly despite worldwide shortages of it's diesel derivative.
Back in the UK, dealers are still left without the prospect of seeing the new Turbo diesel Picanto anytime soon. But despite this, still reported strong Kia sales overall. In the meantime Kia are rather 'bizzarely' pushing the new Ltd edition Picanto Zapp with an aggressive marketing campaign. Available from 1 March, the exclusive Picanto Zapp! comes in at only £300 above the entry level S model but with a specification based on the higher priced GS model.
The downside to this is that when Kia said it's a limited edition, they really mean't it, with some dealers reporting that they will only be receiving one...period! Seems a pointless waste of corporate money promoting something you can't actually get your hands on. You'd think they'd realise by now that it just winds potential customers and its dealerships up.
Sigh...will they never learn!
posted by Tomauto at
10:33 PM
2 Comments:
Actually i got a flyer through my door on the Zapp!, decided to go and look at one, but the dealership had sold out.
I ended up buying the GS instead which i'm pleased with.
Do you know if you can get the new grille for it yet?
By
Anonymous, at March 08, 2006 11:17 PM
Good for you!
So their marketing works then?
Although i'm sure that these flyers were sent out with all good intents and purposes, synchronising it all must be a logistical nightmare.
On the grille front, we have had a few comments on this topic here
I have also sent out a few emails to dealerships but had little response, although one dealer told me as soon as Kia give it an E.P.A number, they would be able to check on it as a part.
Apparently an E.P.A number is like an I.D code to recognise a part on the Kia systems. I'm also told it's going to be a standard part so yes it will be available eventually.
By
Tomauto, at March 08, 2006 11:32 PM
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